EDGY is our philosophy for success.

Instead of reinventing business tactics we want to help you change the conversation in your industry. To do that we spend thousands of hours studying high-performing companies and individuals. From Olympic athletes to business leaders to startups and Fortune 500 superstars — we took 1,000 samples. We questioned their intentions, debated their impact, and tracked their actions. A common set of principles emerged across the entire sample set.

Success was a result of four very clear attributes. Those attributes are what we call EDGY.

Extreme Behavior

Disciplined Activity

Giving Mindset

Y(H)uman Strategy

It’s our roadmap for delivering results. See how EDGY helps you change the conversation »